Hitsona achieved an extraordinary milestone in 2024: all four studios that opened reached breakeven within just three months of operation.
In an industry where most franchises take 12 to 18 months—or longer—to break even, Hitsona’s 100% success rate in 2024 sets a new benchmark for financial and operational excellence.
This remarkable achievement underscores the strength of Hitsona’s business model, its groundbreaking patented intuitive hydraulic technology, and its unwavering commitment to fostering a supportive and inclusive fitness community. Hitsona is proving that it’s possible to combine rapid financial success with meaningful community impact—a formula that has inspired both members and franchisees alike.
Breakeven in Record Time
The financial success of Hitsona’s 2024 franchises is not just a statistical anomaly—it’s a testament to the robust systems and unique value the brand offers to both franchise owners and members. The rapid breakeven success of these studios can be attributed to:
- Exclusive Technology: Hitsona’s patented Hit Machine allows for over 80 exercises targeting all major muscle groups, providing maximum results with an 80% reduction in DOMS, as verified by the University of Ulster.
- Community-Driven Culture: Hitsona studios prioritise inclusivity, creating a welcoming environment that attracts and retains members from diverse backgrounds.
- Strong Member Demand: Hitsona’s distinctive approach to fitness resonates deeply, ensuring strong initial memberships and consistent retention rates.
“Achieving breakeven in just three months at all four studios opened in 2024 is an extraordinary accomplishment,” says Steve Scott, CEO of Hitsona. “It’s a testament to the strength of our business model, the dedication of our franchisees, and the power of our inclusive community ethos.”
A Community That Changes Lives
Hitsona is more than a fitness brand—it’s a movement transforming lives through its unique combination of cutting-edge technology and community engagement. Hitsona members don’t just work out; they build connections, find empowerment, and become advocates for the brand. In fact, the level of loyalty and advocacy Hitsona inspires is unrivalled, with some members even choosing to tattoo the Hitsona logo on their bodies.
Key highlights of Hitsona’s community impact include:
- Inclusive Fitness: Heart-rate monitored classes ensure Hitsona meets the needs of individuals at all fitness levels.
- Life-Changing Results: The combination of the patented HIT machine and a supportive culture enables members to achieve their health goals while avoiding setbacks like DOMS.
- Unparalleled Loyalty: Hitsona’s community-first ethos fosters a level of advocacy that few fitness brands can match.
“Hitsona isn’t just a business—it’s a family,” says Stuart Cain, Franchise Development Director. “Our members and franchisees alike share a passion for helping others, which is why our studios thrive both financially and as community hubs.”
Strategic Growth for the Future
Hitsona’s 2024 success is just the beginning. With franchises already operating in seven countries and 32 more sold and preparing to open, the company is poised for rapid yet intentional expansion. Unlike many franchisors, Hitsona is selective about its growth, prioritising right-fit franchisees who align with the brand’s mission and values over those who simply meet financial qualifications.
Franchisees benefit from:
- Comprehensive Training and Support: From marketing to operations, Hitsona equips owners with everything needed to succeed.
- Proven Success: The consistent breakeven success across all 2024 studios highlights the scalability of Hitsona’s business model.
- Global Opportunities: Hitsona’s international footprint is expanding strategically, ensuring new markets are primed for success.
“Our growth strategy is about quality, not just quantity,” says Steve Scott. “We’re building something bigger than a business—we’re creating a global movement that empowers both our members and franchisees to succeed.”
