Hitsona Telford, the oldest Hitsona studio in the growing franchise, is celebrating an extraordinary turnaround and growth story just a few years after navigating the challenges posed by the COVID-19 pandemic.
Having proudly launched as the very first Hitsona studio, Telford has not only survived turbulent times but emerged stronger than ever. Today, the studio boasts a thriving community of over 200 members, a testament to its distinctive ethos and exceptionally loyal member base.
“Our success is built on the belief that fitness should be welcoming, empowering, and non-intimidating,” said Stuart Cain, Owner of Hitsona Telford. “We’ve stayed true to our identity, and that’s what’s resonated with people.”
That identity – community-based fitness that caters for people alienated by traditional gyms – has driven powerful retention numbers, with an impressively low 2.8% member churn rate in the first half of 2025.
The secret to this sustained success? A close-knit and passionate team of coaches, each one a former member who transformed their personal fitness journeys into a mission to help others. Their insider understanding of the Hitsona experience adds authenticity and connection to every session.
The results speak for themselves. Hitsona Telford has reported a remarkable 51% increase in revenue for the first half of 2025 compared to the same period in 2024, signalling not only recovery but strong, sustained momentum. These results are once again testament to the member attraction marketing and processes Hitsona provides its franchisees with from the get-go.
With its pioneering spirit, commitment to community, and data-backed success, Hitsona Telford stands as a beacon of what’s possible when purpose-driven fitness meets dedicated leadership.