Concerns about AI replacing human jobs are turning into reality. New research shows that administrative, customer service, finance, marketing, and even creative roles are at growing risk of automation, with an estimated two to three million workers likely to retrain or change industries entirely by 2035.
However, not all jobs are under threat – those built on human connection have been consistently highlighted as the least exposed to AI, and the most resilient. This trend is driving a surge of interest in people-first industries such as health, fitness, wellbeing and community services, with fitness franchises emerging as powerful options for those seeking long-term security, meaningful work and a future-proofed income.
Last week we highlighted a report published by the British Franchise Association showing that franchising remains one of the safest ways to own a business in the UK, with a staggering 99.5% of franchise businesses proving successful. When you combine that level of stability with a sector expected to grow while others shrink due to the increasing adoption of AI, it becomes clear why more people are turning toward human-centric businesses like Hitsona as a secure, future-focused way to take control of their career.
“We’re all very aware of AI and we are actively investigating all of the areas we can integrate it into our business from an efficiency and streamlining perspective,” said Stuart Cain. “But the core of what we do at Hitsona is something AI will never be able to replace. It can’t build confidence, create community hubs, and it absolutely can’t motivate someone to change their life. That’s why businesses like Hitsona are here to stay and expected to grow exponentially.”
As AI transforms office-based roles, more individuals are expected to move into sectors where emotional intelligence, interpersonal communication and hands-on support are essential.
According to McKinsey Global Institute’s Future of Work Report, up to 30% of hours worked in the UK could be automated by 2030, meaning millions will need to transition into new occupations.
Similarly, the World Economic Forum notes that “the skills most in demand in the future will be those AI cannot replicate; empathy, communication, and interpersonal connection.”
While many industries brace for contraction over the next decade, the demand for real-world fitness, wellbeing and community connection continues to rise. That positions Hitsona as a resilient, future-ready opportunity for career changers and new entrepreneurs alike.
In a world being automated, people-first franchises won’t just survive, they’ll thrive.
If you’d like to find out more about owning your own AI-proof business, book a welcome chat today.