A huge milestone is being celebrated this week as Hitsona Telford marks 10 years since opening its doors. A decade of life-changing fitness, community spirit, and incredible resilience.
As the very first Hitsona studio, Telford is where it all began. What started as a bold idea to do fitness differently has grown into a thriving studio that has helped thousands of people improve their health, happiness, and confidence, and sparked the creation of a nationwide movement.
For studio founder and Hitsona Co-Founder Stuart Cain, the 10-year mark is both a proud achievement and a deeply personal moment of reflection.
“Most businesses don’t make it past year two. In the last decade we’ve faced a global pandemic, a cost-of-living and energy crisis, and some of the toughest economic conditions in a generation. Personally, I’ve experienced devastating loss, become a dad, and wrestled with self-doubt and burnout. But through it all, this studio and this community has kept going.”
From day one, Hitsona Telford set out to be as far away from a traditional fitness venue as possible. No mirrors. No ego. No pressure. Just an inclusive, welcoming space where people could feel supported, encouraged, and excited to move their bodies.
“We’ve made mistakes. I’ve failed more times than I can count,” Stuart says. “But what’s kept this studio going is the people; our amazing team, loyal members, friends, and family who’ve stood by us. This has never been about perfection. It’s about progress, community, and care.”
Through it all, Hitsona Telford has stayed true to its values:
• Exercise should be fun
• Fitness should feel good
• Support should always come before sales
And the impact has been profound. The studio has played a vital role in helping members reverse health conditions, rebuild confidence, and find lifelong friendships.
“I don’t measure success in pounds or property,” Stuart adds. “I measure it in the people who’ve come up to me and said, ‘You changed my life.’ That’s what this studio is all about.”
As Hitsona continues to grow across the UK and into the U.S., the heart of the brand will always be rooted in the community that started it all. Hitsona Telford, a shining example of what happens when you combine passion, purpose, and people who care.
Here’s to 10 years of changing lives, and the next 10 to come.