Founded in 2003, énergie Fitness has been named in the UK’s top 10 of 100 fitness franchises for the last four years. With over 90 clubs across the UK, any investor considering opening a franchise gym or fitness club in the UK would do well to consider énergie Fitness. A multi-award-winning franchise support package and multiple investment routes tailored to your business growth goals are just some of the benefits to énergie Fitness franchisees.
In this article, we’ll explore the specifics of opening an énergie Fitness franchise, taking a look at how much it costs, how much profit franchise owners can expect to make, and what makes the énergie Fitness brand unique.
The benefits and opportunities of becoming an
énergie Fitness franchise owner
énergie Fitness holds a unique position in the fitness market as a low-cost, high-service provider of health and fitness clubs. Some of the major benefits of énergie Fitness franchises include:
1. Tap into a broad market:
énergie Fitness offers low-cost membership starting at £19.99 which means you’ll be able to target a broader range of customers to grow your business.
2. Full business support:
Investors benefit from a multi-award-winning support package that includes training, operational support, and business planning.
3. High ROI:
The potential to achieve a business sale value of between £500,000 and £1.2 million 5 years after opening.
4. Quick profits:
Most énergie Fitness franchisees make profits by the fourth month after opening.
5. High-growth sector:
énergie Fitness is positioned in the low-cost fitness sector, the only sector of the market that’s currently growing.
6. Strong brand:
Be part of an award-winning franchise that was awarded the #3 spot in the Elite Franchise Top 100 UK Franchises in 2021 with a strong Trustpilot rating of ‘Excellent’ from over 14,000 online reviews.
If there’s one thing that sets énergie Fitness apart from other fitness franchises, it’s the support they offer their members. Backing you every step of the way, énergie Fitness drum up excitement in the run-up to every gym launch, helping their franchisees to open with often in excess of 1,000 members before launch day.
How does the énergie Fitness franchise model work?
40% of non-gym goers say gyms are too expensive, but énergie Fitness strives to overcome this with their low-cost business model which means more potential customers.
Franchisees must put forward an investment into a new énergie Fitness club and pay royalty fees on a monthly basis, and in return, they’ll receive the full support of énergie Fitness as well as the use of the énergie Fitness brand and resources.
1. énergie Fitness gym franchise requirements
To open an énergie Fitness club, investors will have to prove that they have the capital, liquid assets, drive and attitude required to be a successful member of the énergie Fitness team. The minimum énergie Fitness franchise requirements for new investors are:
- All franchisees will have to pay a franchise fee, currently around £29,999
- A minimum investment of around £120,000 in total
- Checks to ensure that your business goals align with those of the brand
- You’ll have to sign up for a minimum contract period of 5 years
2. Minimum investment to buy and own an énergie Fitness franchise
The minimum investment required to open an énergie Fitness club in the UK is £120,000. This énergie Fitness investment will include the franchise fee, which goes straight to énergie Fitness, as well as the investment that you’ll have to make into the opening of your new fitness club. This is the total énergie Fitness franchise price that you’ll have to pay to start your club.
3. The initial énergie Fitness franchise start-up fees
The initial énergie Fitness franchise fees for opening an énergie Fitness branch are £29,999 or similar. This fee is a single fee that you will pay straight to énergie Fitness. This is the only fee that you will have to pay straight away, although you’ll also need more money to invest in your new énergie Fitness franchise once you’ve chosen a site and agreed to the terms of your contract.
4. Expected énergie Fitness franchise revenue
énergie Fitness doesn’t publish the average revenue of their franchise clubs anywhere. However, the company as a whole has an estimated annual revenue of around £177.5 million, which shows a healthy revenue in a competitive market. In their franchise literature, the owners of the Hoddesdon franchise reported a £178,000 profit in their first year of trading.
It’s difficult to extrapolate from this how much money each club can be expected to make annually as it depends on location, number of members, and outgoings. énergie Fitness claims to help its new owners source a membership base of 1000 members pre-launch, which should mean revenue of £20,000 a month when each member pays £19.99 membership. Of course, the average énergie Fitness franchise revenue should rise much higher as club membership grows.
5. Costs associated with running an énergie Fitness franchise
As well as the start-up fees and investment fees that all investors will have to pay when opening an énergie Fitness club, énergie Fitness franchise owners also have to pay:
- A royalty fee to the brand that’s equivalent to 8% of revenue
- A marketing fee to the brand that’s equivalent to 3% of revenue
- Premises costs like ground rent and utilities
- Staff wages and labour costs
- Maintenance costs for repairs and other unexpected overheads
6. Predicted average profit of an énergie Fitness franchise owner
Understanding the énergie Fitness franchise owner’s average profit means subtracting the average monthly costs of running an énergie Fitness club from the average monthly revenue of the club to estimate approximate monthly profits.
énergie Fitness claims that franchise clubs that stay on-plan can be profitable within just four months of opening, but this will depend on how efficiently you can run your fitness club by keeping costs low and membership levels high.
Clubs with an average of 2,000 members paying £19.99 a month can make a total revenue of around £40,000 per month. After factoring in royalty fees, marketing fees, and monthly outgoings, this could result in an énergie Fitness franchise owner’s average profit being over £10,000 per month.
A look at the énergie Fitness gym franchise agreement and policies
Before you open an énergie Fitness franchise club, it’s important to consider what policies the group operates within and how these might affect the decisions you make as a franchise owner.
1. Location
énergie Fitness operates primarily in the UK, but they also have fitness clubs in Europe and the Middle East. In the UK, franchisees should check to make sure their chosen location isn’t too close to an existing énergie club. énergie Fitness has also announced its interest in franchisees wanting to open clubs across Europe, Asia Pacific, and South America.
2. Branding
As a member of the énergie Fitness group, the company will expect you to use branded products and equipment in your fitness centre. While this restricts you to the use of gym equipment made by certain suppliers or manufacturers, you will also receive an énergie Fitness discount when you purchase equipment from those suppliers.
What are the franchise terms of agreement
and renewal?
énergie Fitness do not discuss their franchise terms of agreement and policies with potential franchisees until a formal enquiry is made. The company will discuss terms with candidates during the recruitment process, and the precise terms agreed to during this process may vary between candidates.
Like other gym franchises, candidates should expect that their terms of agreement and policies will set minimum performance quotas for énergie Fitness franchise clubs and set out the precise fees that club owners will have to pay to énergie Fitness on a monthly or annual basis.
Is énergie Fitness a good fit for you?
Before you invest in an énergie Fitness franchise, it’s important to establish whether the brand is a good fit for your management style and business goals. This means understanding what the énergie Fitness brand stands for and who its target market is.
1. The target market of the average énergie Fitness franchise
énergie Fitness is a low-cost fitness brand that targets customers who don’t want to spend a lot of money on gym memberships and fees. A lot of their members are young professionals who value their disposable income or don’t have a lot of it, as well as people who want to improve their health and fitness without spending a lot of money.
They don’t care as much about luxury products and services as other audiences, instead preferring to pay only for essentials like gym equipment, showers, and lockers.
2. Is an énergie Fitness franchise right for your chosen location?
énergie Fitness clubs have proven popular in locations across the UK, including both large cities and smaller towns. As well as making sure that the town you want to open an énergie Fitness franchise in meets the population threshold for such a club, it’s also important to consider whether your chosen location is already served by other low-cost fitness clubs (like PureGym) and whether the local target market is large enough to support more than one low-cost fitness club in the same region.
3. Other factors to consider when deciding whether owning an énergie Fitness franchise is right for you
There are currently over 90 énergie Fitness clubs across the UK, with a small number of clubs open outside of the UK. This means that there are still plenty of locations available across the country for énergie Fitness to expand into.
If you’re looking for a gym franchise in the UK that offers plenty of support to its members, énergie Fitness might be a good choice for you. The brand is known for offering intensive support to all franchise owners including a three-day training programme pre-launch and ongoing training as and when it’s needed. The company also helps with central marketing support and pre-launch marketing to give you the best start with your franchise.
Like all fitness franchises, the biggest challenge franchise owners may face will be attracting and retaining members to keep revenue high. While the low-cost fitness sector is growing, competitors like PureGym and Fitness First can make it harder to attract customers to your own club.
Are you a good fit for
the énergie Fitness franchise?
It’s also important to consider whether you’re a good fit for the énergie Fitness brand as well. énergie Fitness runs its gyms with relatively low overheads and few costs, which is what allows them to keep prices low for customers. It’s important that candidates understand how to manage a gym like this and show other positive qualities including conscientiousness, ambition, good communication skills, and business sense.
If you want to open just one or a few énergie Fitness clubs, you can do this in the UK. If you’re based overseas, you could also apply for Master franchise opportunities, which would see you being responsible for delivering énergie Fitness clubs for an entire country or region.
The process of starting an
energie Fitness gym franchise
If you’re interested in énergie Fitness franchise opportunities, you should understand how the process of becoming the owner of an énergie Fitness franchise works.
1. Recruitment
The first stage of starting any franchise is the recruitment stage, where the team at énergie Fitness will check whether you meet their requirements and have what it takes to make your énergie Fitness club a success.
2. Business planning
The next stage of opening your énergie Fitness franchise is business planning. The énergie team will help you to develop a robust business plan that supports the profitability of your new club and they may be able to help you to raise further funding via their partners.
3. Site selection
énergie Fitness will work with you to select a site that’s suitable for a new énergie Fitness club. You will work closely with the in-house acquisition team to select a site, determine the lease, and plan a fit-out.
4. Management training
All énergie Fitness franchisees benefit from a three-day management training course before they launch their new fitness centre. This course, called the EBMC, covers every aspect of running and managing a successful fitness centre.
5. Operations setup
Before you launch your new club, you’ll also benefit from support with operational setup and implementation. The team at énergie Fitness will help you to define your HR policies and install management software that will support your day-to-day activities post-launch.
6. Pre-sales and launch
énergie Fitness has a reputation for helping its franchisees to build up strong membership bases before launch. They coordinate big gym launches and often manage to secure around 1,000 new members for their gyms by launch day.
7. Ongoing support
énergie Fitness offers ongoing support to all of its franchisees. This includes central marketing support to help you build a local audience and ongoing access to the énergie helpdesk, where you can ask any questions that you have about running or managing your gym.
Conclusion
énergie Fitness has been running successful, popular gyms throughout the UK since 2003. As a franchise, the group is known for the excellent support they offer to all of their franchise owners to maximise the chances of franchisees making profitable returns within months of launching an énergie Fitness club.
The average énergie Fitness gym franchise cost is around £120,000, which is a significant sum but no higher than the cost of starting many other gym franchises.
FAQs
If you’re considering starting an énergie Fitness franchise, read the answers to some of the most frequently asked questions below.
1. How to start an énergie Fitness franchise
If you want to start an énergie Fitness franchise, you must:
- Ensure that you have the capital and liquid assets to meet the énergie Fitness requirements
- Book a call with énergie Fitness to discuss your bid for a franchise
- Calculate your estimated revenue, spending, and profit
- Choose a gym site that suits you but also maximises your chance of turning a profit
- Work with the énergie team to develop a business plan and drum up members
- Launch your new énergie Fitness gym with énergie’s support
- Manage your gym profitably
2. How much does owning an énergie Fitness franchise cost?
The average énergie Fitness gym franchise cost is around £120,000. This includes the énergie Fitness franchise start-up cost of around £30,000 plus further investments that you will have to make in the club itself.
3. Is an énergie Fitness franchise profitable?
énergie Fitness franchises can definitely be very profitable, and the brand’s website features numerous success stories from franchise owners who have generated as much revenue as £63,000 in a single month.
As there is with any franchise, énergie Fitness franchise owners take on a large amount of risk when opening an énergie Fitness franchise. However, the brand’s promising position in a growing sector of the fitness market means they’re well-placed to offer good returns to successful franchisees.
4. What questions to ask when buying an énergie Fitness franchise?
When you buy an énergie Fitness franchise or become an énergie Fitness franchisee, it’s important to ask key questions to understand your rights and obligations as a franchisee:
- What is the total cost to open an énergie Fitness franchise?
- What performance levels do you expect from my club?
- What are my ongoing obligations to the énergie Fitness brand?
- How long am I contractually obliged to operate for?
- When will I be allowed to put my énergie Fitness franchise up for sale?
- What support will I receive before and after I launch my club?
